The Attic
Restaurant
Located in Long Beach California, The Attic was converted from an old home in to your typical American restaurant. There wasn't any sort of "WOW" factor to the establishment, so I gave them an identity by updating their current logo that plays off the theme of "home".
The entire system is kept black and white to symbolize the look of a chalkboard. The menu is simplied to show the more popular items of the menu. The jar's contents are the cheese sauces used in their famous Mac & Cheetos. Shown here are three flavors as examples. However, with this system. It was designed to include many more flavors offered by the restaurant. Other items included in this page are hang tags that include a recipe on the inside, and tissue paper that give an inverted chalkboard look.
This page is intented to be a "simple and playful" feel to give the customer that feeling of "home".